“Enjoy your favorite treats without the fear of teeth sensitivity!

Colgate® Sensitive Pro-Relief™ Original provides you relief from sudden shocks of pain and long-term sensitivity with regular use with its exclusive Pro-Argin™ formula – a technology that dental professionals use to provide instant and lasting sensitivity relief.

WHERE DOES TOOTH SENSITIVITY COME FROM?
Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth’s center. When your teeth make contact with something hot, cold, sweet or sour, sensations are carried through these channels directly to the center causing tooth sensitivity.

HOW DOES COLGATE® SENSITIVE PRO-RELIEF™ WORK?
• Most other sensitive toothpastes primarily numb sensitivity
• Colgate® Sensitive Pro-Relief™ works by plugging the channels to block the tooth sensitivity
• With regular use, it builds a long-lasting protective barrier that acts like a seal against sensitivity”